Engagement Coordinator Role Description

Spurwink Island Path

Gord Follett

Feb 14, 2024

Engagement Coordinator

About the East Coast Trail Association (ECTA)
The ECTA is a registered charity and not-for-profit responsible for managing, maintaining, enhancing, developing, and protecting the East Coast Trail, a 336 km coastal wilderness hiking trail on the eastern edge of Newfoundland’s Avalon Peninsula. 

ECTA’s mission is to provide a wilderness hiking experience by developing and maintaining the Trail, promoting public access, minimizing its impact on the natural environment and protecting it for future generations. 

To achieve this, the Board of Directors and an extensive network of volunteers are focused on ensuring the sustainability of the trail, supported by several paid staff positions, including the Engagement Coordinator.

Job Description

Reporting to the Business Manager, the Engagement Coordinator coordinates and implements the Association’s work, engaging with various committees and volunteers to further the objectives of the Association and the maintenance, enhancement, development and protection of the East Coast Trail. 

Key Responsibility Areas:

  • Administration
    • Support the Business Manager in implementing the organization’s objectives, which may vary according to the annual work plans 
    • Provide IT and administrative support to ECTA office, volunteers, and meetings
    • Practice strong organizational and time management skills to manage varying workloads and demands effectively
    • Maintain accurate records of members, volunteers, and sales
    • Related opportunities to contribute to the team as they arise
  • Supporting the Association sub-committees in collaboration with the Business Manager:
    • Produce content for website, newsletters, and social media
    • Develop marketing materials that resonate with a variety of audiences
    • Provide event planning direction and support
    • Support the recruitment, retention, and recognition of volunteers across Association committees
    • Fulfill and oversee Trail Shop growth and engagement, including inventory management, supplier and retailer management,  and quality control.
    • Support ECTA Members with regular communication, development, and retention activities, including recognition
    • Support community outreach, event planning, and marketing partnerships

Ideal Candidate
The ideal candidate is agile and flexible to the varying demands of the position and a growing Association. You are someone who takes initiative, receives feedback well, and has a collaborative, team-minded perspective. You are willing to jump into new projects as needed and have a passion for the mission of the Association. You are creative and innovative, have excellent organizational skills and are an independent thinker.

Education, Experience and Skills:


  • Bachelor’s degree or diploma in business, social sciences or humanities, or equivalent combination of education and experience.
  • 1-3 years of work experience in a related field
  • Strong communication, presentation, and writing skills
  • Strong work management, organization, and time management skills
  • Collaborative mindset that works well in a team environment and can handle change well
  • Tech savvy – you have a knowledge of and aptitude for various programs, such as Google Cloud, Microsoft, Canva, Mailchimp, Adobe, Square, Hootsuite, etc.

Considered an asset

  • The ability to do basic accounting functions
  • Valid class 5 driver’s license with regular access to own vehicle


The salary range offered for this position is $45,000 to $50,000 annually.

Our volunteer and member base are diverse and we are interested in recruiting individuals with new perspectives, life, and on-the-job experiences.  ECTA does not discriminate on the basis of race, religion, gender identity or expression, sexual orientation, national origin, age, disability, or other unique characteristics of an individual.  We encourage all qualified candidates who are interested in the position and passionate about the Trail to apply.