Position: Communications & Engagement Coordinator
Organization: East Coast Trail Association (ECTA)
Location: St. John’s, NL (in-office)
Classification: Full-Time, Permanent
Salary Range: Compensation is competitive with comparable non-profit roles in NL
Reports To: Operations & Engagement Manager
Vacation: 2 weeks
Closing Date: Friday, May 8, 2026
About the East Coast Trail Association
The East Coast Trail Association (ECTA) is a registered charity responsible for the management, maintenance, enhancement, development, and protection of the East Coast Trail — a 336 km coastal wilderness hiking trail on the eastern edge of Newfoundland’s Avalon Peninsula, recognized
by National Geographic as the world’s #1 coastline.
ECTA’s mission is to provide a world-class wilderness hiking experience by developing and maintaining the Trail, promoting public access, minimizing environmental impact, and protecting it for future generations. The Association is governed by a volunteer Board of Directors and ten
standing committees, supported by an extensive network of volunteers, members, donors, and community partners across 24 Trail Towns.
The Opportunity
Are you a creative communicator who loves connecting people to causes that matter? Do you thrive on social media, enjoy writing, and get energized by community events? This role might be for you.
The Communications & Engagement Coordinator is the outward-facing voice of ECTA — the person who keeps our members, volunteers, and community connected to the Trail and to each other. You will manage ECTA’s social media presence, produce newsletters and website content,
coordinate volunteer and member engagement, and support the delivery of ECTA’s signature annual events.
You will report to and work closely with the Operations & Engagement Manager and engage directly with ECTA’s Marketing & Communications, Fundraising & Revenue, and Volunteers & Membership Committees. This is a meaningful opportunity to shape ECTA’s outward-facing voice — with real responsibility from day one, room to grow, and the support of an experienced manager at one of Atlantic Canada’s most recognized outdoor organizations.
Key Responsibility Areas
Social Media & Digital Communications
- Day-to-day management of all ECTA social media platforms — content creation, scheduling, posting, and audience engagement
- Monitor performance metrics and trends, reporting to the Marketing & Communications Committee
- Support the execution of ECTA’s communications strategy across all digital channels
Website & Newsletter
- Assist with content updates, maintenance, and improvements to ECTA’s website
- Plan, write, edit, and distribute all ECTA newsletters and member communications
- Maintain editorial calendars, distribution lists, and publication schedules
Marketing Materials & Brand
- Develop marketing and promotional materials for programs, events, and campaigns
- Support brand consistency and visual identity across all ECTA communications
- Support Trail Shop activities — including promotion, customer inquiries, walk-in and phone sales support, and product-related communications
Volunteer & Member Engagement
- Support volunteer recruitment, onboarding, coordination, and retention in collaboration with the Volunteers & Membership Committee
- Maintain accurate volunteer records using ECTA’s volunteer management system
- Manage member communications including welcome messages, renewal reminders, and engagement updates
- Support the membership management platform and assist members with inquiries
Events & Programs
- Support coordination and scheduling of the annual Guided Hike Program
- Assist with Awards Night logistics, invitations, and event materials
- Provide on-site support at ECTA events including the Trail Raiser Community Hike
- Support volunteer recognition programs and external award nominations
Community Outreach & Customer Service
- Serve as a frontline contact for ECTA — handle in-person, phone, and social media customer service inquiries with warmth and professionalism
- Represent ECTA at community events, partner activities, and outreach opportunities to build awareness and connection
- Support ECTA’s presence with local communities, hike clubs, schools, partner organizations
Fundraising Communications Support
- Plan and execute communications around ECTA’s fundraising campaigns — 50/50 draws, raffles, silent auctions, and peer-to-peer fundraising
- Develop graphics, email content, and social media campaigns to promote fundraising activities
- Coordinate with the Operations & Engagement Manager and relevant committees on fundraising campaign messaging and timing
What You Bring
Required
- Bachelor’s degree or diploma in communications, marketing, business, social sciences, or equivalent combination of education and experience
- 1–3 years of experience in a communications, marketing, or community engagement role
- Strong writing, editing, and storytelling skills across digital and print formats
- Demonstrated experience managing social media platforms (Facebook, Instagram, and others)
- Proficiency with tools such as Canva, Mailchimp, Google Suite, Microsoft Office, and WordPress (or similar CMS)
- Organized, detail-oriented, and able to manage multiple priorities independently
- Genuine enthusiasm for community engagement and the outdoors
Considered an Asset
- Experience with Hootsuite or similar social media scheduling tools
- Photography, videography, or graphic design skills
- Experience with volunteer management systems or CRM platforms
- Event coordination or community outreach experience
- Valid Class 5 driver’s licence with access to own vehicle
- Familiarity with the East Coast Trail and ECTA’s work
What We Offer
- A meaningful, community-facing role at one of Atlantic Canada’s most recognized outdoor organizations
- A collaborative, volunteer-driven culture with a genuine commitment to the Trail and the communities it serves
- Compensation is competitive with comparable non-profit roles in NL
- 2 weeks vacation
- Formal annual compensation review process
- Opportunity to grow within a developing office team under the direction of an experienced Manager
How to Apply
Please submit a cover letter and resume in a single PDF to: information@eastcoasttrail.com with Subject line: Communications & Engagement Coordinator — [Your Name].
Applications must be received by 11:59 PM on Friday, May 8, 2026.
No phone calls please. We thank all applicants for their interest; only those selected for an interview will be contacted.
Our volunteer and member base are diverse and we are interested in recruiting individuals with new perspectives, life, and on-the-job experiences. ECTA does not discriminate on the basis of race, religion, gender identity or expression, sexual orientation, national origin, age, disability, or other unique characteristics of an individual. We encourage all qualified candidates who are interested in the position and passionate about the Trail to apply.
Discover your path.