Press Release
For Immediate Release
East Coast Trail Association Launches Annual Fundraising Event

St. John’s, NL – April 25, 2023 – The East Coast Trail Association (ECTA) is pleased to announce the “2023 Trail Raiser Community Hike,” returning on International Trails Day, Saturday, June 3!

The Trail Raiser Community Hike is presented by Event Champion, ExxonMobil, and supported by adventure sponsor, The Outfitters and community sponsor, the Town of Pouch Cove. 

This year’s Community Hike is on the ECT from Bauline to Flatrock; White Horse Path, Biscan Cove Path, and Stiles Cove Path. The day will include all participants enjoying a hike on one of the fundraisers designated routes, lunch, local entertainment and fundraising prizes. We are targeting a fundraising goal of $100,000 to help maintain, enhance, develop, and protect the East Coast Trail. 

“Our goal is to fundraise for the East Coast Trail’s maintenance, development, enhancement, and protection” said Shane Skinner, ECTA VP of Fundraising & Revenue. “We hope this event will bring out East Coast Trail enthusiasts of all ages and encourage participants to get out and enjoy the breathtaking East Coast Trail.”

The “Trail Raiser Community Hike” celebrates the ECTA and can be completed individually or as a team. This event is open to everyone: individuals, communities, and businesses, with the only requirement being a minimum fundraising amount of $50. This year, we will also be offering a bus from various locations in St. John’s to assist those who may not have a vehicle to join us in Pouch Cove. Visit eastcoasttrail.news/TRCH23 to register today!

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About the East Coast Trail
The East Coast Trail (ECT) is a 336 km market-ready, pedestrian, coastal trail that runs along the eastern edge of the Avalon Peninsula between Topsail Beach and Cappahayden. The East Coast Trail Association is a member-based, volunteer-driven and managed registered charity. The Association’s mission is to develop, maintain, enhance, and protect the ECT for future generations while respecting the integrity of our natural environment, the needs of our communities and delivering a high-quality wilderness hiking experience. 

Media Inquiries
Julia Penney
Business Manager, East Coast Trail Association
julia.penney@eastcoasttrail.com
(o) 709-738-4453 (c) 709-325-7284